Seeing the need for clarity, I led a rebrand and trained internal teams on messaging and brand application, improving the quality and alignment of communications across departments.
Brand Strategy
Boilerplate, positioning statements, value-statements, and deep dives into the product.
The 10 Year Anniversary Celebration was timed to complement the launch of the re-brand. This was an opportunity to tell the story of who the brand is and what they are about while subtly debuting new language and visual identity within the context of the work that mattered most to our audience.