Hi, I’m Jaynie.
I build communications systems
that turn strategy into momentum.
My work helps mission-driven leaders and organizations clarify their message, align internal and external audiences, and communicate in ways that build trust, strengthen reputation, and move important work forward.
Approach
Some people think communications is about broadcasting.
I think it’s about resonance.
Communications works when the right people understand the message and are inspired to take action. To make that happen, I uncover what is true, meaningful, and powerful about your mission, then build the systems and stories that help you earn trust and drive outcomes from the inside out.
A brand is an experience. I help leaders create experiences that resonate with the people who matter most.
I’ve led brand strategy, executive communications, and storytelling platforms for mission-driven organizations across education, tech, and social impact. Whether launching a rebrand, managing reputation through change, or positioning a bold idea for scale, I work with leaders to make clarity feel inevitable and alignment feel natural.
You’re building something that matters. My work helps people see it, understand it, and believe in it.
Selected partners and organizations I’ve supported:
Work
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Crisis Communications
Balancing empathy and action to meet the moment.
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Branded Experiences
Driving brand engagement through unique experiences.
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Executive Communications
Helping leaders find their voice when the stakes are high.
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Internal Agency Model
Building systems that scale clarity, creativity, and service excellence.
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Development Campaign
Developing a multi-channel storytelling campaign to elevate the mission.
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Earned Media
Creating moments that captivate the public to earn media and increase visibility.