Hi, I’m Jaynie.
I’m here to make you:
✓ look good
✓ sound smart
✓ get more done
I build communications systems
that turn strategy into momentum.
Through executive messaging, brand positioning, and high-impact storytelling, I help mission-driven organizations tell the truth, earn trust, and scale impact.
Approach
Some people think communications is about broadcasting.
I think it’s about resonance.
Your best work happens when the right people feel aligned with your message. To make that happen, I uncover what’s true, meaningful, and powerful about your mission, then build the systems and stories that help you earn trust and drive outcomes from the inside out.
A brand is an experience. I’m here to help you create experiences that resonate with the people who matter most. I’ve led brand strategy, executive communications, and storytelling platforms for mission-driven organizations across education, tech, and social impact. Whether it’s launching a rebrand, managing reputation through change, or positioning a bold idea for scale, I work with leaders to make clarity feel inevitable and alignment feel natural.
If it matters to you, it matters to me. You’re building something that matters. I’d love to help people see it and believe in it too.
Selected partners and organizations I’ve supported:
Work
-
Crisis Communications
Balancing empathy and action to meet the moment.
-
Branded Experiences
Driving brand engagement through unique experiences.
-
Executive Communications
Helping leaders find their voice when the stakes are high.
-
Internal Agency Model
Building systems that scale clarity, creativity, and service excellence.
-
Development Campaign
Developing a multi-channel storytelling campaign to elevate the mission.
-
Earned Media
Creating moments that captivate the public to earn media and increase visibility.